Artist brand
2023
Research
Brand strategy
Visual Identity
Creative Direction
Art direction
Portfolio website
Webflow development
REALM OF TRANSFORMATION
Crea team embraces bold and diverse challenges with passion, specializing in complex projects. Our recent collaboration with talented artist Sasha Slepchuk was both thrilling and daring.
At the project's outset, Sasha aimed to infuse art with commercial viability, blending creativity seamlessly with commerce. Crafting a compelling image in sync with her creative essence was pivotal, as was identifying effective distribution channels.
At the project's outset, Sasha aimed to infuse art with commercial viability, blending creativity seamlessly with commerce. Crafting a compelling image in sync with her creative essence was pivotal, as was identifying effective distribution channels.
The brand creation process began with thorough market and competitor research, including in-depth interviews with collectors, gallery owners, curators, and art enthusiasts.
We identified two main consumer types: investors seeking capital appreciation and a discerning audience emotionally connected to the artist's work.
The artist's personality played a crucial role for both groups, and niche online channels became key points of representation.
We identified two main consumer types: investors seeking capital appreciation and a discerning audience emotionally connected to the artist's work.
The artist's personality played a crucial role for both groups, and niche online channels became key points of representation.
Concluding the research phase and delicately working with Sasha herself, we arrived at the following positioning: "A sensitive exploration of transformation, where metamorphosis meets emotions, experience, boundary-breaking, and inspiration for embracing change”.
The conversation about death is primarily a conversation about life. It's a story about entering a new stage of transformation, where we dismantle the old and build anew, shaping a unique experience.
The conversation about death is primarily a conversation about life. It's a story about entering a new stage of transformation, where we dismantle the old and build anew, shaping a unique experience.
Polumna Lagvud, an eccentric and enigmatic witch who embodies magic, elixirs, nature's mysteries, and transformation, inspired the brand's image. Her persona adds an element of intrigue, endowed with a magnetic aura that gives her irresistible allure, capturing the essence of Sasha's artistic world.
Derived from the artist's persona and creative ethos, we distilled key values defining the brand:
Depth and keen insight in capturing essence through diverse materials and techniques.
Pursuit of fresh perspectives and uncharted territories.
Transcendence beyond boundaries to achieve true depth.
Derived from the artist's persona and creative ethos, we distilled key values defining the brand:
Depth and keen insight in capturing essence through diverse materials and techniques.
Pursuit of fresh perspectives and uncharted territories.
Transcendence beyond boundaries to achieve true depth.
The brand's mission for the artist is to awaken soul metamorphoses through art, evoking emotions and inspiring internal transformations. It's a journey through the artist's vision, where the delicate dance of rebirth intertwines with raw emotional intensity. With bold strokes and boundless imagination, they invite you to explore beyond convention, uncovering profound secrets and igniting inspiration within.
"The Eternal Dance of Metamorphosis" reveals the essence of the artist's brand as a mesmerizing symphony of transformation, grace, and perpetual change.
To create a visual identity and convey deep meanings within the realm of imagery, we crafted a vivid metaphor — the circle of life. This symbolic term represents a series of events unfolding on Earth, guiding us from cradle to grave, through ups and downs, love and sorrow, and so on. The cycle of life embodies the philosophy of interconnectedness, impermanence, balance, and renewal.
To create a visual identity and convey deep meanings within the realm of imagery, we crafted a vivid metaphor — the circle of life. This symbolic term represents a series of events unfolding on Earth, guiding us from cradle to grave, through ups and downs, love and sorrow, and so on. The cycle of life embodies the philosophy of interconnectedness, impermanence, balance, and renewal.
The visual identity and website were created through careful collaboration with artist. Her unique sketches, playful and unconventional, serve as the foundation for our work, reflecting the ever-changing nature of our journey.
As you navigate through the website, you'll discover a compelling story of transformation embedded within the brand. We've designed the site to reflect life's cyclical nature, with light and dark themes seamlessly blending the concept of beginnings and endings. The main page showcases sketches and conceptual photos in a light theme, while internal pages like CV and contacts are presented in a dark theme to keep your focus on the content.
Our font choices further emphasize this duality. DT PHUDU makes a bold statement, Instrument Serif Italic adds beauty and delicacy, and Tilda Sans exudes confidence, enhancing the storytelling experience.
In our branding and web design strategy, we've chosen the flower as a central symbol, representing the natural cycle of life — birth, life, death, and rebirth. This motif runs through all the themes explored by the artist.
Implemented on the website, the flower symbol starts with the favicon, guiding users into the world of creativity. It appears throughout the site, both statically and interactively, enriching its visual and interactive elements.
Especially significant is its use in the gallery section, where it serves as an interactive key, unlocking each cycle of the artist's works. This approach emphasizes Sasha's uniqueness and creates an emotional experience even before users enter the gallery.
Especially significant is its use in the gallery section, where it serves as an interactive key, unlocking each cycle of the artist's works. This approach emphasizes Sasha's uniqueness and creates an emotional experience even before users enter the gallery.
Our design and branding approach not only highlight Sasha's uniqueness but also immerse users in her creative world, making the website more than just a showcase but a visual narrative of the artist's philosophy.
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ⓒ CREATOMORROW 2022-2024
